Today is a day of odd marketing strategies|
They've released the first song from the new album, which should be a big event for any artist. But they've only advertised it via their own channels.
The song itself, while amazing, is clearly not the hit single type.
Then, most strange of all, they drop over 10k followers on Twitter in order to get rid of a typo.
I thought the "bigger than ever" thing was them being a little facetious, but it is hard to read exactly where they're going here. I trust that they know what they're doing though.
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