The Corrs Club

Yes,nowadays press actions are concentrated around the date of the album release, as digital sales are the most relevant
04-Oct-2017 20:46:07

CorrsClub Time:
26-Apr-2024 08:38:00

the marketing concept is "if i learn about something, i should be able to click on it and get it instantly". Also, the attention spam of the public has shortened, so a PR campaign for the week before and after the release should be enough. (this is my experiencie so far, working in marketing and PR for recording artists here in Argentina)

Nick
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