I work as a Audiovisual A&R for one of the Majors (not Warner) in South America. And usually..|
You sit with the artist to talk about the song and the intentions, and you bring some directors and production companies (usually 3) to develop different threatments. And the artist (with your advise) ends up choosing one. That will depend on the artist, as they are others that develop their own concepts, or come to the record company with a video director already chosen. I think The Corrs have some very good videoclips (Dreams, What Can I Do, Summer Sunshine) but I agree that overall their videography could have been stronger.
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