This blog helps explain what is going on.
Streaming is rapidly Taking over as the main system for delivering music.
Instead of using a single as a teaser in advance of an album release, streaming is more conducive to
Releasing a series of “singles” over time vs “dropping” the content all at once.
With CD’s for example, fans tend to pick and choose listening to a few songs a lot, others less and some rarely at all.
With streaming each song can achieve more “listens” and keep an artist in the spotlight longer.
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